Pamela Rosen

Hi, I'm Pamela Rosen. I'm a marketing communications copywriter and editor, and a marcom manager. In my last position at Micrel, I managed a multi-million dollar global marketing budget, controlled print and online advertising, designed and managed trade shows around the world, and wrote and directed corporate videos. What I really am is a writer. I've written for many top Silicon Valley companies, and there's a pretty good chance you've already read some of my work, if you visit corporate websites. I don't put my name on my work. I put yours. As a corporate ghostwriter, I've been the voice of many C-level executives. I live in Fremont, CA, which is in the heart of Silicon Valley, 45 minutes from anywhere. When I have time, I am active in local theatre.

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Pamela is a team-oriented, results-driven and creative marketing copy writer, editor, integrated marketing communications and internal communication expert. She has in-depth experience managing global marcom and demand generation with a virtual team, developing detailed and successful communication plans and marketing budgets, as well as development and execution of worldwide campaigns, messaging and strategy. Her background includes driving strategic positioning and product messaging, focused on benefits to partners, users and the press. She has produced and managed marketing demand generation campaigns, including selection criteria, negotiation, insertion and direct response management. With strong project management skills, she has worked with cross-functional teams to achieve corporate goals in both internal communication and external marketing content creation, including web, social media, webinars, emails and landing pages, SEM, collateral, whitepapers, videos, and technical documentation. Additionally Pamela produces large-scale booth presences for international trade shows, and has worked in the US, Asia, and Germany. She possesses a ZD (Zertifikat Deutsch) from the Goethe Institut.

Content Manager at RiseSmart

November 2010 - June 2011

RiseSmart provides next-generation outplacement and RPO solutions, leveraging a common technology platform, proven methodologies, and one-on-one support to help employers with their workforce strategy, and displaced employees with their career strategy. Responsibilities include: --Creating and editing marketing content for the corporate website, email campaigns, and collateral --Creating and editing RFP content --Writing, storyboarding, and directing corporate videos --Sourcing, writing, and editing weekly career content for corporate portal --Writing and editing UI (user experience) content for RiseSmart Web 2.0 portal

Senior Copywriter (Contract) at Cisco, WebEx Technology Group

April 2009 - August 2010

• Senior copywriter and content strategist for internal and customer facing collateral, demand generation emails and landing pages, videos and websites. • Produced multiple revenue generating marketing projects as Project manager, working directly with internal clients to understand goals and create materials on schedule and budget. • Worked directly with external agencies to produce industrial video assets for Cisco.com • Wrote and strategized WebEx content on Cisco.com as well as Webex.com • Edited and mentored junior writers and worked with team to ensure consistent brand style and voice • Directed voice and on-camera talent in studio for industrial videos

Marketing writer and Project Manager, Corporate Affairs Group (Contract) at Intel

January 2009 - March 2009

Writer/creator: Case studies (Intel Education), newsletters, Intel. com website copy Editor: Marketing Project Management plans Creator: Internal environmental marketing campaigns Gatekeeper: Corporate Affairs Group Asset intranet

Communication Controller (Corporate Communications Contractor) at Chevron Corporation

February 2008 - October 2008

Responsible for writing and editing corporate communication to external audiences for the IT Department for Fortune 5 company. Creation and stewardship of communication policies and procedures, supporting Chevron senior management's communication needs. Management of large scale and global internal technical events.

Senior Global Marketing Campaign Manager (Contract) at Oracle

February 2007 - February 2008

Project Management of Oracle's top-tier marketing campaigns, including worldwide webcasts and events. Writing of high-level web copy and of demand generation materials for print, online community and web. Management of global virtual team, interfacing with cross-functional teams across the enterprise.

Tactical Communications Specialist (Contract) at Chevron

May 2006 - August 2006

Responsible for creating and managing tactical communications (website design and content, newsletter design and content, internal messaging content) for a specific program launch within Chevron Corporation’s worldwide IT department.

Communications Lead (Contract) at Kaiser Permanente

August 2005 - March 2006

--Wrote and communication plans for Kaiser’s IT Department major projects: --MMA (Medicare Modernization Act) --Organizational Initiatives for IT Governance --Help Desk Effectiveness Survey --Senior Executive Recruitment Package --“People Pulse” Improvement Plan --Implemented deliverables on the communication plans or oversaw deliverables --Wrote talking points and speeches for KP-IT’s senior leaders --Regular article contributor to internal newsletter (This Week in IT), large readership Intranet publication --Produced and implemented Grand Opening Events surrounding new Pleasanton Technology Campus

Marketing Communications Manager at Chartered Semiconductor Manufacturing

September 2004 - May 2005

--Responsible for organization and management of 20+ trade shows annually, multiple speaking engagements, and partner events in the United States and Europe for one of the world’s top semiconductor foundries. --Creation and management of internal marketing campaign to promote Chartered goods and services internally to worldwide staff of more than 4000 employees. --Proposed, managed and maintained US and European advertising. --Maintained portions of company website and portions of extensive worldwide intranet. --Worked to create corporate standards for logo usage and editorial terminology.

Marketing Communications Manager at Force Computers, A Solectron Company

March 2004 - September 2004

--Responsible for managing an annual $500,000 marketing communications budget. --Produced and managed trade show appearances and all related high-visibility marketing at major telecom trade shows worldwide, including partner appearances with Intel. --Procured and managed press meetings on site with major trade media press, resulting in numerous placed articles and trade magazine cover stories. --Managed all public relations activities, maintained relationships with trade press editors, supervising an outside PR agency. --Created marketing campaigns, advertisements and slogans, press kits, and giveaway items. --Maintained corporate website, conducted e-mail blasts and managed outsourced web host company. --Wrote and distributed press releases, collateral materials, web content and ad campaigns. --Translated and edited German language content for American audiences (reported directly to Corporate Marketing in Munich).

Marketing Manager at Adax

February 2003 - March 2004

--Trade Show Manager and onsite manager for four major shows annually. --Content producer and logistics coordination for large shows as well as smaller industry-focused shows throughout the United States. --Created positioning materials, marketing messages for various segments of SS7 Network Signaling Market, created full page ads and managed media for four national trade magazines; managed advertising budget. --Interviewed, selected and managed outside PR agency. Wrote, placed, tracked press releases internationally, resulting in greater visibility for the company worldwide. --Worked with United Kingdom division of company to maintain both American and European versions of company website. --Created and managed corporate sales database to create a central clearinghouse of all current and future sales opportunities. This allowed salespeople to have centralized record-keeping for the first time.

Marketing Communications Specialist at IBM

October 2000 - November 2001

--Wrote and edited data sheets, brochures and press releases. --Worked closely with domestic and European PR agencies, assisting in the placement of articles in magazines throughout the world. --Logistical planner and content creator for worldwide trade shows, resulting in the spotlighting of Mylex’s RAID and Fibre Channel products. Managed booth and staff onsite. --Cost-effective management of multiple booth properties, selection of appropriate promotional items that best showcased the brand and company name. --Received corporate award recognition for outstanding performance in organizing, planning and managing international sales meetings.

Marketing Communications Manager at Micrel, Inc

June 2011

Concept, creative creation and managment of global print advertising campaigns, online advertising campaigns, and lead generation campaigns. Concept, producing, directing and on-site managing global large-presence trade shows for the semiconductor industry globally (US, EMEA, Asia) Created, manage, and run Micrel's video productions with in-house studio built to my specifications Creation of collateral materials and management of global collateral fulfillment. Proofreading of technical documents, creation of technical documents, technical writing and publications Selection, negotiation, and management of global merchandise giveaway program. Highlights: --Manage $2M global advertising budget --Established and run video program for Micrel --Established and run lead-gen campaigns for Micrel --Established giveaway fulfillment program for worldwide service

San Jose State University

1982 – 1986

BA

Irvington High School

Ohlone College